If this seems crazy to you then read this article: Understanding Mac Geeks: The Week Before Keynote It will make things clearer:
What CES is to many other electronics geeks, Macworld San Francisco is to Mac Geeks. It's the show where Apple announces new gear in a flashy keynote with Steve Jobs telling us about Apple's Health, what they've been up to, and what we can look forward to.../Check it out... makes for a funny read.
/...Apple launches the iTMS with Bono and U2. Bill launches "Urge" with post-Janet post-Britney Justin Timberlake. JT may get nominated for Grammies, but Bono gets nominated for the Nobel Peace Prize.