A while back I posted about a chap who intended to exorcise all the branded stuff from his life and live without brands. He planned to burn all his stuff... and I was a wee bit annoyed that the gear couldn't be given a new, more deserving, home.
Well he went through with it. Check out the movie on his blog :: link
I don't agree with how he went about exorcising his demon... I do commend him for having the guts to do it.
I would encourage people to give away their stuff... if they believe it has an unhealthy hold on them. Give it to people who need the thing for its base element... a tee for warmth instead of as a statement, for example.