Tuesday, October 18, 2011

The Carlsberg Bikers ad made me think

I am grateful to my friend Trucker Frank (that's his real name... on his birth certificate... he's like Prince but taller) for sending through this video.

It made me think of all the times we expect people to join us... in whatever it is we want them to join us in... e.g. a church gathering or some other established setting. Think about it... look how daunted the folks are when they are expected to join the group. This is based on their assessment of the situation and their pre-judgement of the group they are expected to join.

Yes... I know its an advert and one for a beer... but it made me think and I welcome that!


1 comment:

Angus Mathie said...

Yes, it made me think. It is such a good illustration. Unwelcoming faces, judgment of appearances and stereotypes and trying to fit in. I will keep a note of that for future use.


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