Wednesday, May 06, 2009

The challenge here is that it's not simple binary, it's not about more or less, but instead it's about different.

...When there's less demand and new expectations there's the need for new thinking. As people experience the world that surrounds them their goals, needs, expectations are changing and transforming in significant ways. We don't quite know yet exactly what that might be, but we can assume that the likely new scenario will lie somewhere between the crazy "must have it all" credit-fueled consumption that characterized the early part of the C21st and the frugal thriftyness that sums up the current zeitgeist.

The challenge here is that it's not simple binary, it's not about more or less, but instead it's about different. There's the challenge for corporations or the opportunity, if you are so disposed.

The future is not about producing less or more of what you currently make or do, but re-thinking it all.

Now is the time to discover and imagine what those new things could be and there's probably never been a better time to do this. Across whole categories people are applying a very critical eye and filter to determine what's wrong and excessive and what feels precisely right../
influx insights

Think different.

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