Tuesday, February 14, 2006

The Brand Boutique Completes the (Entertainment) Experience

Great article on Gizmodo from Frog Design Mind about the retail "boutique" experience and how tech companies like Apple & Sony are taking this idea forward:
/..The realization that consumers primarily seek experiences, as opposed to specifications of features and benefits, is now extending beyond the creation of products and into the sales channel, impacting how products and services are sold. Packaging, websites, and support are becoming more important; and so is the retail presence../
Check it out: Link

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