The art of the start by Guy Kawasaki (belated due to stockist issues...its that popular!)T H A N K S M for this - it will be well read and hopefully well used when I start the coffeehouse/ T-shirt label projects.
Here's a quote:
GIST - Great Ideas for Starting Things:Check it out: Link
1. Make Meaning - create a product or service that makes the world a better place
2. Make Mantra - take your meaning and make a mantra out of it
3. Get Going - start creating and delivering your product of service
4. Define Your Business Model - you have to figure out how to make money
5. Weave a MAT - think about your key Milestones/ Assumptions/ Tasks
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