Tuesday, February 13, 2007

Salvation Army in Brazil's outdoor ad campaign

From Pics from the...


Found this on notcot :: Its from Wooster Collective and don't know much more about it than what they describe...
In Brazil, the Salvation Army has launched an interesting outdoor campaign to raise awareness, donations of clothes, and money. What we liked most about it was that for the campaign they are using real cardboard, plastic trash bags and old sneaker boxes that were found on the actual streets of Brasil, which then references back to the living conditions of the people they help.
Wow! Ten out of ten for creativity. Sweet!

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