Tuesday, April 11, 2006

Church Marketing SUCKS!!!

Found out about this site through my pal JD at Stranger in a strange land :: its a worthy read -
The church is a broken institution, made up of sinful people. And that's exactly the draw. We don't have to be perfect. We don't have to clean ourselves up. We come as we are. That doesn't mean we wallow in the dirt and the muck, but it shouldn't keep you from coming in the door.

Sometimes that might mean the marketing sucks. Quite frankly, it all sucks. Church is a ragtag bunch of losers, you and me both. Which is why we so desperately need God.

When it comes to the marketing, the flyers, the postcards, the sign out front -- all we can do is our best. And maybe our best sucks, which isn't exactly where I was going with this, but it's an interesting thought. If our best does suck, let's be honest and open about that. Church marketing that does the best it can, that's honest about its shortcomings, that truthfully presents that particular congregation, can't possibly suck.
Check it out and think about it :: Link

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Anonymous said...

Yea, it's good to recognize our shortcomings and be honest about them. No, we don't even have to be perfect, but there is a time for wallowing in the muck cuz it's part of the experience, the process, what have you. We all desparately need God because we do suck, even when we do our darndest to be honest. Just me thoughts that happen to be swirling around inside me wee head! :)

Kevin D. Hendricks said...

Thanks for the link. It's always encouraging to hear when our thoughts resonate with others.

And just so you know, you can nab much better graphics in our Spread the Word section.


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