Thursday, January 18, 2007


Found this article interesting... Its the antithesis of present UK fashion... Hide your belly! Also works for blokes like me who like their trews oversized and loose (read: builder's bum).
But how could Hobonichi be so sure it would be a success to produce ‘belly warmers’? And what is so special about them anyway? Here are a couple of good reasons why you should give ‘haramaki’ a try:

  • Boost your bad blood circulation you certainly have from sitting in front of this screen all day ;-) Become fit by looking good!
  • Since it really warms your whole body, you can wear less in general and don’t have to bury yourself with layers of layers of winter clothes. Besides, a ‘haramaki’ is really small, so you can easily store it in your bag and use it in case you get a little cold later on. It really makes a big difference!
  • If you have a cold and weak stomach it does wonders (men think digestion, women think about those painful days each month, party-goers think poor kidneys, and in winter time: Think of flu!)
  • Many people wear it also when they sleep since it generally comforts you and calms your body down. (So wear one the night before your next big client presentation!)
Reminds me of a lassie called Jo who worked for alove and wore vests in a similar manner. Nice idea.

Check out the article on the mighty blog.

1 comment:

Paula said...

I want one! I want one!! It gets blasted cold over here in Alberta...


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