Expertise...

I wrote on the Nanolog yesterday about an uplifting experience I had at Whittard's of Chelsea :: ((link))

I think expertise adds real value and sells product... I want an authentic experience when I consume... be it product brand values... or ambience of surroundings... or knowledge of product.

Knowing the history of the coffee I was after was a really powerful value-add for me.

Coffeehouses should be about service but also experience... adding value through teaching from an expert as well as the making, receiving and consuming a fab coffee.